Create & learn

AI UGC ads,
made practical.

Explore real examples, choose a format, and build a clear brief. Start creating when you’re ready.

Describe the video you want to create… Type @ to reference media.
1/4
100 credits

What are
AI UGC ads?

AI UGC ads are AI-generated videos in a creator-style format, such as an unboxing, a product demo, or an everyday scene.

They are creative assets, not real customer testimonials.

What to prepare before you start

Start AI UGC ads with a clear product reference, one visible action, a setting, and a specific message. Keep the original reference available while reviewing the result. AI UGC ads can help explore visual ideas without organizing a new shoot for every draft, but product details and movement may need another attempt.

Use AI UGC ads to develop a creative direction, then review what the result actually shows. A generated face or voice is not evidence of customer experience, and a convincing scene does not prove a product claim. Good AI UGC ads start with a focused brief and finish with a human review.

Start with an example

One product moment.
A clear creative direction.

Watch real template examples of AI UGC ads, then adapt the format to your product.

Unboxing · 15 sec

Make the reveal the story

Best for packaging, kits, and products with something worth opening.

Read the breakdown: A little unboxing

Choose this format for AI UGC ads when packaging and the first reveal matter. This example opens a box of ivory headphones on a wooden table. Specify what is inside, how the hands should reveal it, and where the camera should pause. Keep AI UGC ads focused on the reveal before adding another scene. For a skincare kit, name the individual items and the order they appear; for a single product, leave time for one clear closing view.

Explore A little unboxing
Use this template

Product demo · 12 sec

Show one useful detail

Best when a feature becomes clearer through a simple hands-on action.

Read the breakdown: Desk break headphones

Choose this format for AI UGC ads when viewers need to see the product in someone's hands. The example places headphones in a home workspace. Name one visible feature and one action, such as turning an earcup. AI UGC ads become easier to assess when the brief identifies the detail that must remain visible. Check fingers, contact points, and product shape during movement. A steady close-up can explain more than several fast cuts that hide the feature.

Explore Desk break headphones
Use this template

Lifestyle · 10 sec

Put it in everyday life

Best when a familiar setting helps explain where a product fits.

Read the breakdown: Sofa hand cream chat

Choose this format for AI UGC ads when a familiar setting helps explain the product context. The example shows a hand cream tube during a relaxed sofa scene. Describe the product moment without inventing a buyer's experience or unsupported benefits. Keep AI UGC ads specific about what viewers can see. Ask for the tube to remain readable, keep the background simple, and review any spoken claim separately from the visual quality of the result.

Explore Sofa hand cream chat
Use this template

Generated examples. Results vary. Durations describe the sample videos, not every available generation setting.

Choose your starting point

What should your viewer see?

Choose the format around one thing your product needs to communicate.

For unboxing: Show the box → reveal the contents → pause on the product.

See the full format guide

Unboxing

Unboxing AI UGC ads work around discovery. Describe the package, the contents, and the order of the reveal. A clear reference helps when the packaging is part of the selling point. For these AI UGC ads, avoid asking for an opening, a full demonstration, and a lifestyle story inside one short clip. Give each visible action enough time.

Hands-on demo

Demonstration AI UGC ads suit a feature that can be shown: a lid opening, an earcup turning, or a texture being applied. Write an observable action instead of a vague benefit. Review AI UGC ads against the actual product: a generated action does not prove performance. If the movement becomes confusing, simplify it before adding more camera changes.

Lifestyle

Lifestyle AI UGC ads place a product in a recognizable routine. Choose a desk, kitchen, or sofa because it explains the use case, rather than simply filling the background. Keep AI UGC ads centered on the item. A beautiful room is not enough when the product disappears behind props, and a generated character should not imply an actual customer's experience.

From idea to brief

A better brief.
A clearer first draft.

Give AI UGC ads one product, one action, and a specific ending.

Name the product and the detail that must stay recognizable.

How to write each part

Product

For AI UGC ads, identify the item, its shape, packaging, and the detail viewers need to recognize. Use a clear reference when appearance matters. Compare AI UGC ads with that reference before approving the result; a familiar color alone does not make a generated product accurate.

Action

Give AI UGC ads one visible movement that fits the selected duration. Replace broad instructions like ‘show everything’ with a specific action: lift the lid, turn the bottle, or apply a small amount. Simple AI UGC ads briefs make it easier to identify what needs another attempt.

Setting

A setting should help AI UGC ads communicate context. Specify the surface, lighting, and framing, then leave out unrelated props. Keep backgrounds in AI UGC ads simple enough that viewers can find the product immediately, including when they watch on a small phone screen.

Ending

End AI UGC ads on an intentional product view instead of letting the action drift out of frame. Describe where the product should sit and what should remain visible. If AI UGC ads include generated labels or a call to action, check every word before publishing.

Your AI UGC ads prompt

Create a creator-style video featuring [product]. Start with [opening action] in [setting]. Keep [important product detail] visible. Show [one demonstration action], then finish on [closing product shot]. Use [lighting and framing]. Preserve the product appearance shown in the reference. Avoid unrelated props and unsupported claims.

Replace the bracketed fields with your product details before generating.

Costs

Know the cost before you create.

AI UGC ads do not have one fixed cost. Credits depend on your model, duration, and settings. Check the estimate in the creator before each generation.

Seedance 2.5
100 credits5-second video · 720p · No video reference
H3 Max Turbo
38 credits10-second HD video + starting image
See configuration assumptions

The Seedance example uses a five-second, 720p video with no video reference. Estimated at 38 credits for a 10-second, 720p-class HD H3 Max Turbo video and one Seedream 5 Lite starting image. Additional voiceovers, retries and multi-scene creations use more credits. These AI UGC ads configurations produce different outputs; the lower estimate is not a promise of an identical result.

Budget for review and iteration when making AI UGC ads. Credits are shared across video, images, and voiceovers. Compare the current estimate before each attempt at AI UGC ads, especially after changing the model, duration, or number of outputs. One credit pack can produce different numbers of drafts depending on those choices.

Quality

Four checks before you publish.

Review AI UGC ads as draft creative. Compare AI UGC ads with the actual product and verify the message, even when the preview looks convincing.

  • Product accuracy

    Check shape, color, packaging, and visible text.

  • Natural action

    Watch hands, contact, and movement.

  • A clear message

    Make one product moment easy to understand.

  • Honest claims

    Verify wording and any required disclosure.

First draft missed the brief? Try these fixes

The product is hard to recognize

Use a clearer reference and name the important detail in your AI UGC ads brief. Remove props that compete with the product. Compare the new draft with the original image before changing the style again.

The action looks complicated

Reduce the scene to one movement and generate another draft of your AI UGC ads. Check the selected duration and remove extra transitions. Add complexity only after the basic product action is clear.

The video feels unfocused

Remove secondary messages. Give your AI UGC ads one opening, one product moment, and one ending. Change one part of the brief at a time so you can tell which adjustment improved the result.

FAQ

A few more
useful answers.

Practical details about creating AI UGC ads.

Do I need a product photo for AI UGC ads?

The product templates shown here require a product reference. You can also start AI UGC ads from a written idea in the creator. For AI UGC ads with recognizable packaging, prepare a clear photo with the item unobstructed, then review the generated result against it.

Can I use AI UGC ads for TikTok or Meta?

You can create and export AI UGC ads for your advertising workflow. Choose an available format that fits the placement and check the destination's current requirements. Review AI UGC ads before uploading them to your ad manager; creating a video here does not automatically publish an ad.

Are these real customer endorsements?

No. AI UGC ads are generated creator-style content. They do not demonstrate that a real customer used, reviewed, or endorsed your product. Keep AI UGC ads accurate about product capabilities, avoid inventing personal experiences, and make any disclosure required for the placement you choose.

Can I revise a generated video?

Change the brief or template inputs and generate another version of your AI UGC ads. This creates a new draft, so check the credit estimate again. Review revised AI UGC ads from start to finish, especially when product details, hands, actions, or wording have changed.

Your product. Your first draft.

Start AI UGC ads with a template or bring your own brief.

Create AI UGC ads Browse templates